Brand

Branding

Official assets, colors and type for Penusila Digital Solutions and its products, DAF Connect and Klaw. Every file on this page is served from this site — download it here and use it as supplied.

Color

Palette

The site is drawn in the logo's own two colors: dark gray ink on white, with true grays in between. Click any swatch to copy its hex value.

Primary

Supporting

Product palettes

Each product keeps its own palette. Use these only for DAF Connect and Klaw — never as Penusila accents.

DAF Connect

Klaw

Products

Product logos

DAF Connect and Klaw each keep their own mark and their own palette. Set them as supplied, on the grounds shown here.

DAF Connect logo, light plate: interlocked green and bronze rings, green wordmark, bronze hairline border
On white
DAF Connect logo, reverse: interlocked white and bronze rings, white wordmark, bronze hairline border
On Deep Green

DAF Connect

Keeps its own palette: the green Concept B system. Use the light plate on white; on Deep Green or any dark ground use the reverse lockup (or the green plate, which carries its own plate).

  • Light plate — for white grounds786 × 206 px · PNG/images/daf-connect-logo.png
  • Reverse — white on transparent, for green and dark grounds494 × 102 px · PNG/images/daf-connect-logo-reverse.png
  • Green plate — carries its own plate498 × 106 px · PNG/images/daf-connect-logo-dark.png
Klaw wordmark in black
On white
Klaw wordmark in white
On Klaw Black

Klaw

Keeps its own palette: black and white. Use the black wordmark on light grounds and the white wordmark on dark grounds.

  • Wordmark — black on transparent249 × 200 px · PNG/images/klaw-logo.png
  • Wordmark — white on transparent249 × 200 px · PNG/images/klaw-logo-white.png

Type

Typefaces

Archivo carries the heavy geometric voice of the PENUSILA wordmark. Inter sets body copy on this site and every word of DAF Connect. IBM Plex Mono is kept for small data.

Bold 700
ExtraBold 800

Penusila Digital Solutions

Archivo

Display & headings

Light 300
Regular 400

The quick brown fox jumps over the lazy dog.

Inter

Body text, and all of DAF Connect's type

Regular 400
Medium 500

0123456789 · A1B2-C3D4

IBM Plex Mono

Data & codes

Usage

Using the logo

Clear space
Leave clear space on every side of the lockup at least equal to the height of the counter — the enclosed space — in the PD monogram.
Don't alter
Use the files as supplied. Don't recolor, stretch, outline, or add effects such as shadows or gradients.
Contrast
Use the dark lockup on light grounds and the white lockup on dark grounds.
Minimum size
Keep the lockup at least 120 px wide on screen. Below that, use the PD monogram on its own.